Privacy-focused analytics platforms as alternatives to Google Analytics. Reviews and updates on Matomo, Plausible, Fathom, and other cookieless tracking solutions.
Zeta Global and Palantir announced a strategic partnership on June 23, 2026, at Cannes Lions, with one concrete architectural commitment…
Meta expanded its Live Video Ads to Instagram on June 18, 2026, days before Cannes Lions, and broadened the format…
LinkedIn completed global rollout of Off-Platform Event Ads on May 6, 2026, letting B2B marketers promote external webinars without a…
TikTok Shop launches Account Health Rating preview for U.S. sellers. The 0-1,000 score replaces Violation Points in full by July…
Google Analytics 4 remains the default choice for most websites, but a growing segment of marketers is switching to privacy-first…
Matomo 5.8.0, released on March 4, 2026, adds dedicated AI chatbot tracking reports that separate automated bot activity from human…
Fathom Analytics has carved out a distinctive position in the privacy-first analytics market by solving a problem that plagues every…
Plausible Analytics has launched comprehensive team management capabilities that address one of the biggest pain points for businesses using privacy-first…
Matomo released version 5.4.0 on August 26, 2025, introducing a comprehensive interface redesign and strengthened privacy controls that position it…
Buffer has transformed its analytics platform with AI-powered insights that automatically identify content performance patterns, optimal posting strategies, and audience…
