Privacy-focused analytics platforms as alternatives to Google Analytics. Reviews and updates on Matomo, Plausible, Fathom, and other cookieless tracking solutions.
LinkedIn completed global rollout of Off-Platform Event Ads on May 6, 2026, letting B2B marketers promote external webinars without a…
TikTok Shop launches Account Health Rating preview for U.S. sellers. The 0-1,000 score replaces Violation Points in full by July…
Google Analytics 4 remains the default choice for most websites, but a growing segment of marketers is switching to privacy-first…
Matomo 5.8.0, released on March 4, 2026, adds dedicated AI chatbot tracking reports that separate automated bot activity from human…
Fathom Analytics has carved out a distinctive position in the privacy-first analytics market by solving a problem that plagues every…
Plausible Analytics has launched comprehensive team management capabilities that address one of the biggest pain points for businesses using privacy-first…
Matomo released version 5.4.0 on August 26, 2025, introducing a comprehensive interface redesign and strengthened privacy controls that position it…
Buffer has transformed its analytics platform with AI-powered insights that automatically identify content performance patterns, optimal posting strategies, and audience…
Hotjar has completed its integration into Contentsquare’s experience intelligence platform, combining forces with Heap to serve 1.3+ million websites with…
Stripe processes over $1 trillion in annual payment volume, yet its built-in analytics remain stubbornly inadequate for subscription businesses tracking…
