Analytics Tools
Clarity Labels the Queries Behind AI Citations: One Share of Authority Becomes Two
Microsoft Clarity’s AI Visibility dashboard now labels which queries are branded and which are not, splitting a single blended Share…
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Category: Analytics Tools
Privacy-focused analytics platforms as alternatives to Google Analytics. Reviews and updates on Matomo, Plausible, Fathom, and other cookieless tracking solutions.
Analytics Tools
Ghost Citations: Why Two AI Studies Don’t Agree
Two vendor studies published this year measured the same behavior: AI engines that cite a page as a source without…
Analytics Tools
Zeta Rebuilds Its Data Cloud on Palantir Foundry: The Governance Layer Agentic Marketing Was Missing
Zeta Global and Palantir announced a strategic partnership on June 23, 2026, at Cannes Lions, with one concrete architectural commitment…
Analytics Tools
Meta’s Live Video Ads Reach Instagram: Live-Commerce Becomes an Attribution Problem
Meta expanded its Live Video Ads to Instagram on June 18, 2026, days before Cannes Lions, and broadened the format…
Analytics Tools
LinkedIn Off-Platform Event Ads Roll Out Globally: External Webinars and Hybrid Events Get Native Feed Promotion
LinkedIn completed global rollout of Off-Platform Event Ads on May 6, 2026, letting B2B marketers promote external webinars without a…
Analytics Tools
TikTok Shop AHR Preview Begins: New Seller Score Replaces Violation Points by July 2026
TikTok Shop launches Account Health Rating preview for U.S. sellers. The 0-1,000 score replaces Violation Points in full by July…
Analytics Tools
Plausible vs Umami vs GoatCounter: Privacy-First Analytics Compared for 2026
Google Analytics 4 remains the default choice for most websites, but a growing segment of marketers is switching to privacy-first…
Analytics Tools
Matomo 5.8 Launches AI Chatbot Tracking: Dedicated Reports Separate Bot Traffic from Human Visits
Matomo 5.8.0, released on March 4, 2026, adds dedicated AI chatbot tracking reports that separate automated bot activity from human…
Analytics Tools
Fathom Analytics Expands with Ad Blocker Bypass and Enterprise Features
Fathom Analytics has carved out a distinctive position in the privacy-first analytics market by solving a problem that plagues every…
Analytics Tools
Plausible Analytics Introduces Team Management and Enhanced Collaboration Features
Plausible Analytics has launched comprehensive team management capabilities that address one of the biggest pain points for businesses using privacy-first…