Analytics Tools
Cloudflare Publishes BEACON: Open Field Data Across Browser Engines
Cloudflare published BEACON on September 28: an anonymized dataset of real-user Core Web Vitals, updated daily in Google BigQuery from…
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Category: Analytics Tools
Privacy-focused analytics platforms as alternatives to Google Analytics. Reviews and updates on Matomo, Plausible, Fathom, and other cookieless tracking solutions.
Analytics Tools
IAB Europe Travel Media Draft Counts Bookings Before Cancellation: Comments Close October 23
IAB Europe published a first draft addendum to its Commerce (incl. Retail) Media Measurement Standards on September 17, built specifically…
Analytics Tools
Amazon Brings Rival Marketplaces Into Seller Central: The Profit View Isn’t on the Launch List
Amazon Seller Central is starting to let U.S. sellers connect eBay, Shopify, TikTok and Walmart accounts, import and link the…
Analytics Tools
Infillion to Acquire Foursquare: Third-Party Measurement Moves In-House
Infillion announced on September 18 that it is acquiring Foursquare, the location-data company AdExchanger dates to 2009. The deal, disclosed…
Analytics Tools
Chrome Adds Four Experimental Ad Metrics to CrUX: No JavaScript API for RUM Tools
On September 15, Chrome added four experimental ad metrics to the Chrome User Experience Report (CrUX): Ad Count, Ad Density,…
Analytics Tools
Search Console Assigns AI Overview Links the Block’s Position: The Gen-AI Report Doesn’t Separate It Out
Search Console’s documentation states that every link inside an AI Overview shares one position: the block’s, not any individual link’s.…
Analytics Tools
Merchant Center’s AI Report Turns Prescriptive: No Metric Behind It Is a Click
Merchant Center’s AI performance insights report just grew three new sections, and two of them read like instructions rather than…
Analytics Tools
YouTube Analytics Counts the Same TV Audience Three Ways at Once
Three of the numbers YouTube Analytics shows for the same video now count its audience three different ways: the public…
Analytics Tools
Google Shifts to Begin-to-Render Impressions: Window Opens After August 12
Google will switch how it counts display ad impressions on February 17, 2027, replacing count-on-download with begin-to-render measurement. That date…
Analytics Tools
Nielsen’s TV Ratings Currency Changes Seven Ways in One Day: Accuracy the Goal, Higher Ratings Not Guaranteed
Nielsen’s Big Data + Panel service is the number US television advertising trades on, and today it changes definition seven…