About Us
Inimino is two things in one place: a set of free, browser-based tools for marketers, and an independent journal covering web analytics, AI, and privacy. We publish clear, verifiable reporting for practitioners, product teams, and decision-makers — and we build the small utilities we wish existed.
Our mission: make digital marketing measurable and understandable. We cut through the noise to cover what actually matters — methods that work, standards that change, and tools that move the needle.
What we cover
Web Analytics. Measurement frameworks, attribution, event modeling, privacy-first analytics, and server-side tracking.
AI in Marketing. LLM tooling, automation, content-generation standards, detection, and real-world case studies.
Google Analytics 4. Tracking, measurement, migrations, and the workflow changes each GA4 release brings.
Privacy & Compliance. GDPR, CCPA, consent management, and data-protection rules worldwide.
The free tools
Every tool on Inimino runs entirely in your browser — no signup, no data collection, no server processing. They are built as standalone vanilla JavaScript, so what you type never leaves your machine.
- UTM Builder — campaign tracking URLs with presets, history, and CSV export.
- GA4 Event Name Generator — valid event names with reserved-word validation.
- Schema.org JSON-LD Generator — structured data with live preview.
- Meta Tags Generator — Open Graph and Twitter Card tags with a social preview.
- Robots.txt Generator — crawl directives with presets and validation.
How we work
Sourcing. Primary sources, official documentation, vendor changelogs, direct expert commentary, and reproducible tests. Independence. Coverage decisions are ours alone; sponsorships never buy editorial. Corrections. When we get something wrong, we fix it openly and note the change.
The team
Steven Campbell
Founding Editor
Fifteen-plus years in tech journalism, translating complex digital-transformation stories for a broad audience. Based in San Francisco.
Marcus Chen
AI & Analytics
Data-science and machine-learning background from analytics teams at major tech firms. Focuses on practical AI for marketers.
Elena Rodriguez
Privacy & Compliance
Ten years in data-protection law and digital ethics; CIPP/E-certified. Covers privacy regulation, consent, and respectful analytics.
Get in touch
Story tips, corrections, and partnership ideas are always welcome. Reach the desk through our contact page, or email [email protected].