Two GA4 Studies Split on AI Traffic Conversion Rates: Both Land at 3 to 4 AI Conversions per 100 From Organic
Marie Haynes published a GA4 analysis on October 21 that puts ChatGPT at 0.62% of Google organic sessions, or 0.73% with all other LLMs included, across 12 months of GA4 data from 100 websites.…
