GA4
GA4 Consent Mode Splits From Google Signals: ad_storage Now Controls Ads Data
Google decoupled Google Signals from Google Ads data on June 15. Learn what ad_storage now controls and what your team must verify today.
Tools + Journal · Data-Driven Marketing
Free tools and clear reporting on analytics, AI & privacy.
Inimino pairs browser-based marketing tools with practitioner-grade coverage of measurement, machine learning, and data protection. No fluff — methods that work and standards that change.
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Privacy
EU Digital Omnibus moves cookie consent rules into GDPR Articles 88a and 88b, forcing CMPs to ingest browser signals
The European Commission's Digital Omnibus proposal moves cookie governance into GDPR Articles 88a and 88b — forcing OneTrust, Cookiebot and…
AI
Stripe Projects Goes Live: Cloudflare Becomes First Cloud AI Agents Can Buy Without a Human
Stripe and Cloudflare ship an open protocol letting AI agents register domains, start subscriptions, and deploy to production with a…
AI
KPMG Anthropic Alliance Deploys Claude to 276,000 Workers: Digital Gateway Embeds AI Across Tax and Private Equity
KPMG signed a global alliance with Anthropic to deploy Claude across 276,000 employees and embed Cowork and Managed Agents into…
AI
Instagram Instants Launches: Meta Targets Authentic Sharing with Disappearing Photos in DMs
Meta launched Instagram Instants on May 13 — disappearing photos in the DM inbox with no edits, no metrics and…
GA4
GA4 Adds AI Assistant Channel: ChatGPT, Gemini, and Claude Get Their Own Row in Acquisition Reports
Google Analytics 4 rolled out a native AI Assistant default channel on May 13, 2026. Traffic from ChatGPT, Gemini, and…
AI
Shopify Promotes Agentic Storefronts to Dedicated Admin Section: ChatGPT and Copilot Channels Finally Measurable
Shopify moved Agentic Storefronts into its own admin section on May 11, exposing per-channel analytics and query data for ChatGPT,…
Privacy
Permanent TSB Hit With €277,500 GDPR Fine: Irish DPC Cites Contact-Centre Security and 72-Hour Notification Failures
Ireland's DPC fined Permanent TSB €277,500 on 8 May 2026 for Article 5(1)(f) security failures and Article 33(1) notification delays…
Analytics Tools
LinkedIn Off-Platform Event Ads Roll Out Globally: External Webinars and Hybrid Events Get Native Feed Promotion
LinkedIn completed global rollout of Off-Platform Event Ads on May 6, 2026, letting B2B marketers promote external webinars without a…
Analytics Tools
TikTok Shop AHR Preview Begins: New Seller Score Replaces Violation Points by July 2026
TikTok Shop launches Account Health Rating preview for U.S. sellers. The 0-1,000 score replaces Violation Points in full by July…
AI
AI-Integrated Email Teams Hit 45:1 ROI 75% More Often, Validity Study Finds
Validity's State of Email 2026 report shows AI-mature teams clear 45:1 ROI 75% more often, as Gmail and Yahoo tighten…
AI
Meta Ads MCP Connectors Launch: ChatGPT and Claude Get Read-Write Access to Campaigns
Meta released open-beta MCP connectors on April 29, 2026, letting ChatGPT, Claude, and any compliant AI agent read and modify…
AI
Google Search Volatility Returns April 27-28: Trackers Flag Unconfirmed Shifts
Multiple SEO trackers logged simultaneous Google ranking volatility on April 27-28, 2026, three weeks after the March core update closed.…
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