BVDW: Affiliates Touch 24.92% of Transactions but Last Click Shows 12.41%; Its 40/20/40 Fix Isn’t a GA4 Model
A white paper from the German digital trade body BVDW, announced on October 22, says affiliate touchpoints are visible in 12.41% of transactions under last click, while affiliates took part in 24.92% of them.…
