Tools + Journal · Data-Driven Marketing

Free tools and clear reporting on analytics, AI & privacy.

Inimino pairs browser-based marketing tools with practitioner-grade coverage of measurement, machine learning, and data protection. No fluff — methods that work and standards that change.

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GA4

GA4 Flags Ad Clicks Missing GBRAID and gad_ Parameters

Google Analytics gained a new diagnostic on July 30, 2026: GA4 now flags properties where ad click URLs are missing the GBRAID and gad_ parameters. Search Engine Land covered it July 31; PPC Land…

Marcus Chen
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