GA4
Two GA4 Studies Split on AI Traffic Conversion Rates: Both Land at 3 to 4 AI Conversions per 100 From Organic
Marie Haynes published a GA4 analysis on October 21 that puts ChatGPT at 0.62% of Google organic sessions, or 0.73%…
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Category: GA4
Google Analytics 4 tutorials, updates, and best practices. Learn about GA4 migration, event tracking, e-commerce reporting, and advanced features.
GA4
Google Tag Manager to Stop Waiting for gtag Config: Wildcard Triggers May Fire on a New gtag.config Event
Google’s Tag Manager release notes, dated October 8, say that “all Google Tag Manager (gtm.js) container snippets will initialize on…
GA4
GA4 Adds Hostname Allowlists: Measurement Protocol Stays Exempt
Google Analytics added Include filters for hostnames on September 21, according to the “What’s new in Google Analytics” entry dated…
GA4
Google Ads Multi-Source Conversions Exclude GA4 Imports: Dedup Works Only Inside One Action
Search Engine Roundtable reported on September 16 that Google Ads had posted a new help document, “Multi-source conversions in Google…
GA4
Google Analytics Dashboards Return: 15 Cards, No API, No Segments, No Card-Level Comparisons
Google Analytics added dashboards on September 9, according to the “What’s new” entry dated that day. The help page “About…
GA4
GA4 Zero Traffic Bug Hits Standard Reports, Realtime Still Works
Google Analytics 4’s standard reports are showing zero traffic for September 1, 2026, while Realtime reports keep counting active users.…
GA4
Google Tag to Become a Tag Manager Container: Direct Delivery Stays Opt-In
Google is rolling out updates to Google tag and Google Tag Manager that it says are designed to “improve performance…
GA4
GA4 Conversion Windows Take Any Integer: The Key Event Lookback Window Stays on Presets
Google’s “What’s new in Google Analytics” release notes picked up a new entry on August 11, 2026: conversion windows for…
GA4
Meridian Scenario Planner Opens Beta: Saved Links Use the Owner’s Credentials
Google’s developer documentation for Meridian Scenario Planner now carries an “Open Beta” label, an August 6 last-updated stamp, and the…
GA4
GA4 Flags Ad Clicks Missing GBRAID and gad_ Parameters
Google Analytics gained a new diagnostic on July 30, 2026: GA4 now flags properties where ad click URLs are missing…