Privacy

Data privacy practices, regulations, and consumer protection in digital marketing.

Privacy

March 4, 2026 Elena Rodriguez

Google Abandons Privacy Sandbox: Third-Party Cookies Survive in Chrome as Six-Year Initiative Ends

Google officially retired its Privacy Sandbox initiative in October 2025, ending a six-year effort to replace third-party cookies with privacy-preserving

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EU Digital Omnibus moves cookie consent rules into GDPR Articles 88a and 88b, forcing CMPs to ingest browser signals

May 24, 2026 Steven Campbell

The European Commission’s Digital Omnibus proposal moves cookie governance into GDPR Articles 88a and 88b — forcing OneTrust, Cookiebot and Usercentrics to handle browser-level consent signals.