Client ID

Business intelligence dashboard on laptop showing analytics data and tracking metrics

GA4

March 17, 2026 Marcus Chen

Google Tag Manager Adds Native GA4 Session ID and Client ID Variables: Why This Changes Measurement Workflows

Google Tag Manager quietly shipped one of its most requested features in late 2025: built-in variables for GA4 Client ID,

EU Digital Omnibus moves cookie consent rules into GDPR Articles 88a and 88b, forcing CMPs to ingest browser signals

May 24, 2026 Steven Campbell

The European Commission’s Digital Omnibus proposal moves cookie governance into GDPR Articles 88a and 88b — forcing OneTrust, Cookiebot and Usercentrics to handle browser-level consent signals.

MarTech

Stripe Projects Goes Live: Cloudflare Becomes First Cloud AI Agents Can Buy Without a Human

May 21, 2026 Steven Campbell

KPMG Anthropic Alliance Deploys Claude to 276,000 Workers: Digital Gateway Embeds AI Across Tax and Private Equity

May 18, 2026 Steven Campbell

MarTech

Instagram Instants Launches: Meta Targets Authentic Sharing with Disappearing Photos in DMs

May 15, 2026 Steven Campbell

GA4

GA4 Adds AI Assistant Channel: ChatGPT, Gemini, and Claude Get Their Own Row in Acquisition Reports

May 12, 2026 Steven Campbell