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ChatGPT referral traffic has declined 52% since July 21, 2025, as OpenAI fundamentally restructures its citation methodology to favor “answer-first” sources, with Reddit citations surging 87% to capture 10% of all references while Wikipedia maintains 13% of total citations. This…
TikTok Shop has achieved remarkable $33.2 billion in global Gross Merchandise Value (GMV) by 2025, nearly tripling from the previous year as the platform expands aggressively into European markets including France, Germany, and Italy. This explosive growth coincides with US…
Instagram Shopping has achieved a remarkable 54% purchase rate among users who view products on the platform, while 87% of users take meaningful action after product exposure, establishing the social media giant as a dominant force in mobile commerce conversion.…
Google’s upgraded Merchant Center has achieved a 25% increase in omnichannel merchant product offerings through its AI-powered Product Studio integration, fundamentally transforming how retailers manage mobile commerce across Google’s ecosystem. The new platform serves as a comprehensive mobile-first hub where…
Twitch has implemented revolutionary brand safety measures through advanced AI-powered content moderation systems that have achieved a 97% advertiser confidence rating while maintaining the platform’s authentic streaming culture. The comprehensive system combines real-time content analysis, automated channel categorization, and sophisticated…
Discord has officially launched Video Quests on mobile devices, marking the platform’s first mobile advertising format and extending its successful reward-based advertising model to over 200 million mobile users globally. The June 2025 pilot program introduces premium brand awareness campaigns…
Amazon DSP has integrated Google Privacy Sandbox technology into its advertising measurement suite, providing enhanced attribution capabilities for Chrome users who reject third-party cookies while expanding cookieless advertising solutions across 25 countries including North America, Europe, and key emerging markets.…
LinkedIn has expanded its AI-powered Accelerate campaigns to compete directly with Meta’s Advantage+ advertising automation, leveraging artificial intelligence to automate targeting, creative optimization, bidding strategies, and placement decisions for B2B marketers seeking high-performance campaigns with minimal manual management. The system…
Google has dramatically accelerated its AI Mode expansion to 180 countries and territories while simultaneously testing features designed to encourage clicks to websites, revealing the search giant’s attempt to balance AI-powered answers with publisher traffic concerns. The global rollout coincides…
Meta’s Threads platform has launched 10,000-character text expansion for posts, representing a strategic pivot toward long-form content that directly challenges Twitter’s traditional microblogging format while positioning Threads as a comprehensive social media platform for detailed discussions and thought leadership. This…
