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Global GDPR enforcement reached a staggering €5.88 billion in cumulative fines by January 2025, with Meta (formerly Facebook) dominating the record books by claiming four of the top ten largest penalties ever imposed. The social media giant’s unprecedented €1.2 billion…
Google Analytics 4 delivered a significant breakthrough for e-commerce businesses on August 25, 2025, by dramatically expanding access to item-scoped dimensions and metrics across all reporting tools. The update eliminates longstanding barriers that restricted how merchants could analyze product performance,…
The digital search landscape experienced a seismic shift in 2025 as Google’s dominance in informational queries declined from 73% in February to 66.9% by August, while ChatGPT usage nearly tripled from 4.1% to 12.5% among U.S. consumers. This dramatic reallocation…
Fathom Analytics has emerged as a premium privacy-focused alternative to Google Analytics, distinguished by its unique ability to bypass ad blockers and provide complete traffic visibility even when visitors use ad-blocking software. This capability, combined with recent feature expansions including…
Plausible Analytics has launched comprehensive team management capabilities that address one of the biggest pain points for businesses using privacy-first analytics platforms. The new “Create a Team” feature allows organizations to add multiple owners and billing contacts, eliminating the risk…
Matomo released version 5.4.0 on August 26, 2025, introducing a comprehensive interface redesign and strengthened privacy controls that position it as the leading privacy-first alternative to Google Analytics. The update delivers a cleaner dashboard design with refined icons, consistent tooltips,…
