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TikTok Shop has achieved remarkable $33.2 billion in global Gross Merchandise Value (GMV) by 2025, nearly tripling from the previous year as the platform expands aggressively into European markets including France, Germany, and Italy. This explosive growth coincides with US…
Instagram Shopping has achieved a remarkable 54% purchase rate among users who view products on the platform, while 87% of users take meaningful action after product exposure, establishing the social media giant as a dominant force in mobile commerce conversion.…
Twitch has implemented revolutionary brand safety measures through advanced AI-powered content moderation systems that have achieved a 97% advertiser confidence rating while maintaining the platform’s authentic streaming culture. The comprehensive system combines real-time content analysis, automated channel categorization, and sophisticated…
Discord has officially launched Video Quests on mobile devices, marking the platform’s first mobile advertising format and extending its successful reward-based advertising model to over 200 million mobile users globally. The June 2025 pilot program introduces premium brand awareness campaigns…
LinkedIn has expanded its AI-powered Accelerate campaigns to compete directly with Meta’s Advantage+ advertising automation, leveraging artificial intelligence to automate targeting, creative optimization, bidding strategies, and placement decisions for B2B marketers seeking high-performance campaigns with minimal manual management. The system…
Meta’s Threads platform has launched 10,000-character text expansion for posts, representing a strategic pivot toward long-form content that directly challenges Twitter’s traditional microblogging format while positioning Threads as a comprehensive social media platform for detailed discussions and thought leadership. This…
TikTok has reached a significant milestone with 200 million users across the European Union, demonstrating remarkable growth despite increasing regulatory pressure and platform-imposed limitations including the rollout of five-hashtag restrictions to more users. This achievement underscores TikTok’s resilience in one…