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Google Analytics 4 delivered a significant breakthrough for e-commerce businesses on August 25, 2025, by dramatically expanding access to item-scoped dimensions and metrics across all reporting tools. The update eliminates longstanding barriers that restricted how merchants could analyze product performance,…
The digital search landscape experienced a seismic shift in 2025 as Google’s dominance in informational queries declined from 73% in February to 66.9% by August, while ChatGPT usage nearly tripled from 4.1% to 12.5% among U.S. consumers. This dramatic reallocation…
Fathom Analytics has emerged as a premium privacy-focused alternative to Google Analytics, distinguished by its unique ability to bypass ad blockers and provide complete traffic visibility even when visitors use ad-blocking software. This capability, combined with recent feature expansions including…
Plausible Analytics has launched comprehensive team management capabilities that address one of the biggest pain points for businesses using privacy-first analytics platforms. The new “Create a Team” feature allows organizations to add multiple owners and billing contacts, eliminating the risk…
Matomo released version 5.4.0 on August 26, 2025, introducing a comprehensive interface redesign and strengthened privacy controls that position it as the leading privacy-first alternative to Google Analytics. The update delivers a cleaner dashboard design with refined icons, consistent tooltips,…