Steven Campbell

Discord has officially launched Video Quests on mobile devices, marking the platform’s first mobile advertising format and extending its successful reward-based advertising model to over 200 million mobile users globally. The June 2025 pilot program introduces premium brand awareness campaigns…

LinkedIn has expanded its AI-powered Accelerate campaigns to compete directly with Meta’s Advantage+ advertising automation, leveraging artificial intelligence to automate targeting, creative optimization, bidding strategies, and placement decisions for B2B marketers seeking high-performance campaigns with minimal manual management. The system…

Meta’s Threads platform has launched 10,000-character text expansion for posts, representing a strategic pivot toward long-form content that directly challenges Twitter’s traditional microblogging format while positioning Threads as a comprehensive social media platform for detailed discussions and thought leadership. This…

TikTok has reached a significant milestone with 200 million users across the European Union, demonstrating remarkable growth despite increasing regulatory pressure and platform-imposed limitations including the rollout of five-hashtag restrictions to more users. This achievement underscores TikTok’s resilience in one…