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Meta has officially launched advertising on Threads with 200 million active users, introducing Carousel Ads, Advantage+ Catalog placements, and expanded image formats that extend Facebook and Instagram campaign reach. Advertisers can get started through the Meta Ads Manager platform with existing campaign infrastructure. The rollout marks Threads’ transition from experimental text-based social network to legitimate advertising revenue generator within Meta’s ecosystem.
Threads advertising integrates seamlessly with existing Meta Ads Manager infrastructure, allowing advertisers to include the platform as an additional placement without creating separate campaigns or creative assets. Complete setup instructions are available in the Meta Business Help Center for campaign configuration across all Meta platforms. Brands without Threads profiles can leverage their Facebook or Instagram accounts to run advertisements, eliminating setup barriers that might discourage platform adoption.
The advertising launch comes as Threads surpasses X (formerly Twitter) in daily active users, positioning Meta’s platform as the leading text-based social alternative. Early testing shows Reels Trending Ads boost brand awareness by over 20%, while Threads’ engaged user base presents opportunities for authentic conversation-driven marketing approaches.
Available advertising formats include:
- Carousel Ads enabling multiple product showcases
- Advantage+ Catalog ads for automated product promotion
- Advantage+ App ads driving mobile application downloads
- Video ads supporting multiple aspect ratios
- Image ads compatible with existing Facebook and Instagram creative
The monetization strategy reflects Meta’s broader approach of integrating advertising across its platform family while maintaining user experience quality. Lower initial CPMs due to increased ad inventory supply create cost advantages for early advertisers willing to experiment with Threads’ unique conversational advertising environment.
