Hotjar Contentsquare Merger: 1.3M Websites Gain Integrated Experience Analytics with Session Replay and Heap Integration

Hotjar has completed its integration into Contentsquare’s experience intelligence platform, combining forces with Heap to serve 1.3+ million websites with unified behavior analytics, session replay, and product analytics capabilities under single platform architecture. The merged platform maintains Hotjar’s core capabilities including heatmaps, session recordings, surveys, and feedback tools while adding Contentsquare’s advanced visualization and Heap’s product analytics features rolling out progressively throughout 2025. According to Hotjar feature evaluations, users particularly value heatmap visualizations for understanding user behavior and session recordings for identifying UX pain points, though some report limitations with recording management and data download options at scale.

The platform provides comprehensive user behavior insights through multiple data collection methods including click tracking, scroll depth analysis, form interaction monitoring, and automated frustration signal detection identifying rage clicks and dead clicks indicating usability problems. Advanced capabilities include multi-page navigation tracking across single sessions, playback speed controls for efficient analysis, and collaboration tools enabling teams to tag colleagues, add timestamped comments, and create highlight clips of critical moments. Industry research from behavior analytics tool comparisons suggests that while Hotjar excels at providing accessible insights for small teams, organizations requiring comprehensive analytics and integrated engagement tools may outgrow the platform as they scale operations.

Hotjar Contentsquare platform capabilities include:

• Session replay with multi-page navigation tracking analyzing complete user journeys across website sections and features
• Heatmap visualization showing click patterns, scroll depth, and mouse movement identifying engagement hotspots and dead zones
• Automated frustration signal detection including rage clicks, dead clicks, and repetitive behaviors indicating UX problems
• Survey and feedback collection with 40+ templates, AI survey generation, and sentiment analysis for qualitative insights
• Privacy compliance with GDPR, CCPA, and PCI certifications ensuring responsible user behavior data collection and handling

The merger establishes Hotjar as comprehensive experience intelligence infrastructure while acknowledging transition challenges as existing customers migrate to unified Contentsquare platform throughout 2025 with priority access available through waitlist registration.