Category Social

Instagram Threads has officially launched Communities feature introducing over 100 dedicated conversation spaces covering basketball, television, K-pop, books, and diverse interests for its 400+ million monthly active users. The community implementation differs significantly from X’s user-created model with Meta maintaining responsibility for community creation…

LinkedIn has enhanced its newsletter analytics platform with email open rate tracking and expanded metrics enabling creators to measure inbox performance beyond platform engagement for millions of professional subscribers. The comprehensive analytics dashboard now provides email sends showing newsletter delivery counts, email open rates…

Pinterest has expanded its Creator Fund program to provide $25,000 grants alongside comprehensive educational resources to underrepresented creators including people of color, LGBTQ+ community members, and creators with disabilities. Application details are available through Pinterest’s Creator Hub with eligibility requirements and submission…

Instagram’s creator economy is projected to generate $66.9 billion in advertising revenue by 2025, driven by expanded monetization options including the Creator Marketplace, subscription services, and enhanced brand partnership tools that transform social media presence into sustainable income streams. The…

Spotify paid podcast creators over $100 million in Q1 2025 alone, marking a significant milestone in the platform’s aggressive push into video podcasting as it challenges YouTube’s dominance in the creator economy space. The streaming giant’s comprehensive revenue model combines…

Meta has officially launched advertising on Threads with 200 million active users, introducing Carousel Ads, Advantage+ Catalog placements, and expanded image formats that extend Facebook and Instagram campaign reach. Advertisers can get started through the Meta Ads Manager platform with existing campaign…

Meta is taking another significant step toward its 2026 goal of fully automated advertising by announcing the removal and consolidation of additional detailed targeting options effective January 15, 2026. This move builds on CEO Mark Zuckerberg’s vision where advertisers will…

TikTok has received its fourth deadline extension from the Trump administration, pushing the enforcement of the divestiture-or-ban law to December 16, 2025, as negotiations intensify around a framework deal that would create a U.S.-controlled version of the popular video platform.…

TikTok Shop has achieved remarkable $33.2 billion in global Gross Merchandise Value (GMV) by 2025, nearly tripling from the previous year as the platform expands aggressively into European markets including France, Germany, and Italy. This explosive growth coincides with US…