About Us

Inimino is an independent news and insights outlet covering web analytics, SEO, and the rise of AI across marketing. We publish clear, useful, and verifiable reporting for a global audience: practitioners, product teams, founders, and anyone who needs facts to make better digital decisions.

Our Mission

Make digital marketing measurable and understandable. We cut through noise to deliver concise coverage of what matters: methods that work, standards that change, and tools that actually move the needle.

What We Cover

Web Analytics: measurement frameworks, attribution, event modeling, privacy-first analytics, server-side tracking.

SEO: search updates, technical SEO, content quality, SERP features, international search.

AI in Marketing: LLM tooling, automation, content generation standards, detection, guardrails, and real-world case studies.

Adjacent Topics: MarTech stacks, consent/regs, performance, CRO, product analytics.

Sourcing

We rely on primary sources (official docs, standards bodies, vendor changelogs), direct expert commentary, and reproducible tests.

Verification

At least two corroborating sources for consequential claims; links are provided whenever possible.

Corrections

If we get something wrong, we fix it quickly and note the correction and timestamp at the end of the article.